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The top 5 benefits of recruitment marketing for HR professionals

The top 5 benefits of recruitment marketing for HR professionals After a decade of economic uncertainty and high unemployment, job seekers are finding themselves in a favorable job market. As such, recruiting top talent is going to be much harder than it was in 2008. Recruitment and talent acquisition will become a lot more competitive, so positioning your employer brand and recruitment marketing strategy will be key to attracting the best and the brightest.According to a recent survey conducted by HR.com, only 32% of HR professionals understand recruitment marketing to a high degree and only 20% do a good job. Given this information, in order to truly reap the benefits of recruitment marketing, you must first understand what it is.According to PandoLogic, recruitment marketing is the suite of strategies and tools you  use to build and maintain your employer brand, connect with potential hires, and manage outward messaging about your company. It’s not quite the same thing as standard marketing- you’re not selling your product or se rvice, but rather your company. It’s also not quite the same as talent acquisition.  Recruitment marketing consists of the various activities an organization uses to find, attract, engage, and nurture talented prospects before, during, and after they apply for a job. With that being said, here are the potential benefits.Better marketing and word of mouthYour employer brand is only as good as its reputation. Targeting sites like Glassdoor and making sure you have a positive image can do wonders for how your brand is perceived. Think about it: if a job seeker wants an honest review of what it’s like working at your company, where will they go? Chances are, they will take to Glassdoor. If they see a plethora of negative reviews, they will most likely pass on working at your company.Reduced time to hireBut there is more to recruitment marketing than just your employer brand. The software you use will determine how efficient you are at filling your open positions. Having a clear recruitment marketing strategy will keep you up-to-date on the latest technological innovations in recruitment. For example, innovations such as AI-enabled recruitment software can save you time and money on manual tasks that can easily be automated.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Better quality of hireAnother aspect of recruitment marketing that can’t be underestimated is the power of big data.  Data is ultimately the foundation for any AI-enabled technology, especially in recruitment. Big data can help you target people who meet a certain standard and help ensure that you’ll get better candidates.Better ROI for your budgetWhat proper business doesn’t want a return on their investment? Recruitment marketing is no different. As a recruiter, you’re investing resources in order to obtain employees who then help your company thrive. Part of the recruitment marketing strategy is analyzing your job advertising spen d and figuring out where your money is most effectively spent, what’s not working, and reallocating resources as necessary.Overall, developing and maintaining an effective recruitment marketing strategy is essential if you want to experience all of the aforementioned benefits.  By embracing best practices now, you’re helping to ensure better, smoother hiring in the future and an improved candidate  experience. Of course, this is just a high-level overview. It doesn’t actually touch on how to achieve these benefits in great detail. If you’d a more in-depth analysis, please visit PandoLogic  to read their multi-layered blog post.

International Oil and Gas Law Coursework Example | Topics and Well Written Essays - 4000 words

International Oil and Gas Law - Coursework Example German army endeavoured to take control of oil fields around the world during the Second World War. In 1941, the German tried to gain control of the Russian oilfield situated in the Volga region and also later directed its war forces towards the Middle East as abundant deposits of oils was found out in Kuwait and Saudi Arabia. Hence, petroleum has become a strategic commodity for the nations around the world now. Oil is a strategic commodity which is likely to uphold its vital role in the near future also as it is extensively used in transport, generating electricity, etc. It is estimated that the demand for the petroleum is likely to soar up in the coming years to reach a level in excess of 4 Gt/y1. The development and exploration of Oil & Gas involves both high return and risk. The development of petroleum reserves needs the allocation of expertise and massive investments and capital which involves high risk. There can be significant return if the exploration and production of petr oleum resources turned to be successful. Due to this double-edged sword nature of petroleum exploration industry, a number of business contracts and arrangements’ namely fiscal regimes that are never employed in other industries are being used in O&G industries2. The expertise of major oil companies around the world has contained the functions like production, refinery, transportation and sales or marketing. The oil exploration needs the adoption of modern contracts, which are footed upon either wholly or partly on participation arrangement instead of the traditional concession contract system. The main objective of this research essay is to advise Jupitus (J) a developing nation, where there is the absence of both environmental and commercial laws as well as the absence of the adequate international banking system for the purpose of identifying its oil resources and to explore the same as the oil is available, mainly in a habitat of indigenous people. Further, for advising t he Jupitus, the factors like absence of oil industry expertise and absence of established legal or banking systems have been taken into consideration. Further, in Jupitus, there are very few commercial or environmental laws. Jupitus is also a relatively poor country and does not have the resources to develop any of the oil reserves itself and hence, it has to depend upon foreign oil companies (FOC) to explore its petroleum reserves. This research essay will advice Jupitus on three fronts namely the forms of contract to be entered by J with the oil exploring companies , the inherent risks associated with the O&G exploration contracts like environmental ,political and commercial risks and ways and means to minimise the same and the need to develop an international banking system and to have international investment agreements so as to attract more foreign direct investments in the field of oil and gas exploration in Jupitus. 2 Answer to Question 1 2.1 Various Types of Arrangements for Development of Oil Reserves in Jupitus Various types of contracts or arrangements for